Resume

Currently freelancing. Since 2014, I’ve used my marketing, SEO, and journalism experience to make high-quality content, edits, and workflows for tech companies.

Let’s build!

Summary

Ten Speed | Content Production Manager

OCT. 2021 – JAN. 2023 (REMOTE)

  • Led team of 20+ freelance writers & editors, earning consistent client praise for trustworthy, on-time, on-brand SEO content

  • Edited 1,000–3,000-word blogs daily for grammar, voice, value

  • Optimized content operations by creating & documenting new processes, like writing & editing guides, operational flows, hire criteria

  • Upheld superb brand standards by working closely with internal SEO specialists & client teams (marketing, product, legal)

  • Continued some duties of SEO Content Specialist

Experience

Ten Speed | SEO Content Specialist

APRIL 2021 – OCT. 2021 (REMOTE)

  • Chosen as startup’s first writer-strategist, making complex B2B SaaS topics clear, engaging, and actionable

  • Supported all content areas by creating & assigning briefs, editing & delivering content, and writing 2–4 blogs weekly

  • Grew organic traffic, topic authority for clients by researching, building, and pitching strategic SEO content roadmaps

Self-Employed | Freelance SEO Content Writer

OCT. 2019 – APRIL 2021 (CHICAGO, IL)

  • Wrote 1,500-word SEO articles for agencies and clients, including a unicorn startup, on B2B topics like software, ecommerce, finance

Northwestern University  
B.S. in Journalism (News)

JUNE 2017 (MEDILL SCHOOL OF JOURNALISM, EVANSTON, IL)

Education

  • Content Management: Asana, HubSpot, WordPress, Google Workspace, Microsoft Office

  • Grammar & Style: AP Stylebook, The Chicago Manual of Style

  • SEO Strategy: Ahrefs, Semrush, Clearscope, basic HTML & CSS

  • Certifications: Google Analytics for Beginners

Tech & Skills

A more detailed work history is available on my LinkedIn.

Results

Charts and graphs on paper on a clipboard

As a content manager & editor:

Ten Speed

  • Successfully launched the Writer Network (agency’s freelance writer system) with support of operations manager, building rollout strategy, task workflows, writer evaluation criteria, and onboarding documentation

  • Earned excellent Net Promoter Score (NPS) ratings and consistent client praise for trustworthy, on-brand SEO content

  • Increased speed and quality of content production by creating quality assurance (QA) checklist, editing resources, content templates, and more

Student Affairs Marketing

  • Managed 5 writers & social media specialists posting 25 stories/quarter to Student Affairs Blog, earning 16,800 views

  • Decreased editing time and fueled ideation by developing style guide, plus 6 tools outlining project workflows, brand-specific voices, inspiration resources, and daily tasks

As a content specialist & copywriter:

Ten Speed

  • Grew clients’ organic traffic by analyzing content, pitching roadmaps, building SEO creative briefs, and writing 2-4 optimized blogs per week 

TransNational Payments

  • Wrote #1 viewed blog, and 5 more in top 20, drawing hundreds of new organic leads monthly

  • Boosted new visitor web sessions via social media to a high of 83% while reducing post frequency

  • Improved email open rate to 25% (and overall engagement metrics) after monthly newsletter strategy overhaul

Student Affairs Marketing

  • Led copy and strategy on citywide safety campaign for Dillo Day, largest student-run U.S. music festival, raising awareness with 12,000+ attendees

As a product marketer:

TransNational Payments

  • Led rollout of payroll service, lifting new product pages to Page 2 of Google with 10-week SEO strategy 

  • Won 15% of new payroll conversions directly from new blog & e-book CTAs